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The agency invites all female clients to participate in "socials" though usually only ladies from the same city attend the events; most of women cannot afford to travel.The agency places advertisements in local media announcing the forthcoming gathering to ensure enough attendants.Local agencies also place ads in the same newspapers, only in Russian.As they are situated closer, speak in plain Russian, and are physically available for satisfying women's curiosity, they have very limited but constnat flow of new applicants.The method of work will be whether selling addresses or membership, or combining both options.
The more profiles the agency has, the more men join it.
Western agencies usually start by placing ads in local Russian newspapers that promise to help women in search of a partner abroad. Usually a lady will send applications to 5-15 agencies that placed ads in the same newspaper.
When an agency has enough profiles to start from, they launch a website, and offer the women's information to men.
If the agency is successful, word of mouth advertising starts bringing more clients.
Also, agencies receive a number of applications via websites.
If later the agency phones asking them to fetch their letters, they may come, or may not, or come in a month time - depending if their way will be somewhere close by during the agency's office hours.